Time. Ohhh, time. The one thing we all want more of, fiercely protect, and whisper to like Gollum: “My preciousssss…” ⏳💍
If you’re a business owner, you know the struggle: you want to show up online, build your community, and get seen – but who has hooooours to spare scrolling, liking, and commenting? Spoiler alert: You don’t need hours. You just need 10 minutes for each platform and a schmarty-pants-plan.
In this guide, we’re going to dive into the best bang-for-your-buck engagement for Instagram, Facebook, LinkedIn and TikTok so you can stop doomscrolling and start actually connecting with your audience.
10 minutes a day is easy to find… we use them waiting for the kids at pick-up, having a lil schnackity, waiting on hold for ANY of the ‘service’ providers (Telstra and ALL the banks – we are looking at YOU!!) – Let’s turn those 10 minutes into pure magic. ✨
(And keep your ‘preciousss’ time right where it belongs… with you.)
📸 Instagram: Quick Chats, Real Connections
Let’s be real, Instagram is all about showing up and being a hooooman, not a bot. And the good news? You can build real connections in just 10 minutes a day. So do this while you’re waiting in the school pick up line, on your walk, eating brekky, waiting for your coffee or the dentist – any of those wee 10 minute moments each day you can put to work (and can earn you followers and some extra customer dollary-doos).
1. Reply to recent comments & DMs (2 mins)
Slide into those comments and messages! Show your audience you’re listening and that there’s a real human behind the screen. Whether it’s a simple “Thanks!” or a thoughtful, informative or funny reply, these little moments build trust and loyalty over time.
2. Hashtag hop & engage (4 mins)
Search 2–3 hashtags where your dream audience is hanging out. Like, comment (with actual context, not spam!), and follow a couple of cool accounts. It’s a low-key way to boost your visibility and spark new convos.
3. Watch Stories & react (2 mins)
Tap through the Stories of people you follow and drop quick replies. Think emojis, compliments or funny reactions. These micro-interactions build trust and help the algorithm show your content more (think of social media like an economy – the more YOU invest with your time and content, the more the algorithm will reward you).
4. Share your own Story (2 mins)
Don’t overthink it! Snap a quick behind-the-scenes, post a text update, or share a tip. Not sure what to post? Check out The Social Kit for BTS Canva templates that make it effortless to show up.
👥 Facebook: Go Local, Get Chatty
Facebook’s still the neighbourhood BBQ of social media. It’s all about real conversations, local vibes and showing up like a friend, not a brand. Here’s how to make your 10 minutes count:
1. Reply to comments & messages (4 mins)
Head to your page and Messenger, and get chatting. Respond to comments and messages like you’re talking to a friend. Facebook loves engagement loops so the more you reply, the more your content gets seen.
2. Show up in Groups (4 mins)
Join 1–2 niche or local Facebook groups where your ideal audience hangs out. React to posts, answer questions and drop helpful tips. Keep it conversational, not salesy. This is about building trust, not pitching.
3. Check notifications & tag alerts (2 mins)
Scan for mentions, group approvals, or tag opportunities. If someone shouted you out or shared your post, thank them publicly. It’s great for visibility and good vibes.
💼 LinkedIn: Be a Thoughtful Connector
LinkedIn isn’t just a digital resume, it’s your virtual networking space. If you want to grow your visibility and credibility without feeling like a cold-caller, here’s how to make every minute matter:
1. Respond to comments & messages (4 mins)
Start by nurturing the relationships you’ve already sparked. Thoughtful replies to comments and DMs show you’re engaged and intentional and that is GOLD on LinkedIn.
2. Engage with your feed (6 mins)
Scroll with purpose. Like and comment on posts from clients, prospects, or thought leaders but go past the “Great post!” comment. Add insights, ask questions, or share a relevant perspective that positions you as someone worth knowing. Sharing other people’s posts and articles with your thoughts added is also a wonderful way to be part of the LinkedIn community – and encourages others to reciprocate with your posts too – exposing you to new and unique audiences (their audience!).
🎵 TikTok: Ride the Wave of Visibility
TikTok moves fast but you don’t need to go viral to stay visible. Just 10 minutes a day can keep your content fresh and your audience growing. Here’s how to make it count:
1. Reply to recent comments (4 mins)
Don’t let comments sit stale, keep the convo going! Start a mini thread or better yet, reply with a video. It boosts your reach and shows you’re active and approachable.
2. Trend-scout your FYP (3 mins)
Scroll your For You Page with a creator’s eye. Like, comment, and save trending sounds, hooks, or formats you can riff on later. This is your idea bank in action.
3. Comment on niche creators’ videos (3 mins)
Find 2–3 videos from creators in your space and drop a genuine or witty comment. It’s one of the easiest ways to get profile views without even posting.
You don’t need to be everywhere or post perfect content 24/7. Just 10 intentional minutes a day on each platform can do more than hours of mindless scrolling ever could. Whether you’re a one-person powerhouse or juggling multiple accounts, these bite-sized strategies will help you build a thriving, connected community one meaningful moment at a time.