Going LIVE on each platform

Live video isn’t just for influencers, it’s a powerful tool for you. It builds genuine connections, showcases your personality, and boosts engagement across all your social platforms. Whether you’re selling a product, sharing your expertise, or simply bringing your brand to life, going live can make your content feel more real, human, and trustworthy.

Why Go Live?

Going live gives your audience a front-row seat to your world. It builds trust, drives visibility, and positions your brand as authentic and approachable. PLUS, because all of the platforms want us all to do it – that ‘algorithm’ monster will push your content out faster and further – so more people will see you and learn about your business… 

Benefits of going live include:

• Real-time engagement – and because it’s the most powerful form of content, it will be pushed out to MORE people
• Stronger brand loyalty
•  Increased reach and visibility (thanks to algorithm prioritising live content!)
• A chance to humanise your brand
• An interactive space for Q&As, demos, product launches, and more

Now, let’s break it down by platform. 👇

Instagram Live

If you want to connect with your audience in a personal, unfiltered way, Instagram Live is your go-to. Whether you’re launching a new product or doing a casual Q&A, this tool brings your followers behind the scenes.

Popular ways to use Instagram Live:

• Q&A sessions
• Tutorials or how-tos
• Collaborations with other creators
• Product reveals
• Behind-the-scenes content
• Event coverage

How to go live on Instagram?

1. Open Instagram and swipe left to open the camera.
2. Scroll along the bottom to “Live”.
3. Add a title so people know what it’s about.
4. Hit “Go Live” and start talking!
5. Engage with viewers in real-time (comments and questions).
6. When you’re done, hit “End” and decide whether to share the replay.

How to Schedule a Live Broadcast:

Did you know you can now schedule a live broadcast on Instagram? This feature allows you to plan ahead, build anticipation, and let your audience know exactly when to tune in.

1. Tap the +Create button at the bottom or swipe right anywhere in the feed.
   
2. Tap “Live” at the bottom of the screen.
   
3. Tap “Schedule” on the left-hand side.
   
4. Enter a title for your broadcast and select a start time, then tap Done.
   
5. Tap Schedule live video to finalise your settings.
   

Collaborating on Instagram Live:

Instagram Live also allows you to collaborate with other creators, influencers, or brands. Whether you’re co-hosting a live Q&A, demonstrating products together, or sharing each other’s expertise, collaboration helps build a deeper connection with both your followers and the collaborators’ audience. Plus, it can elevate the excitement around your content and attract new viewers to your live streams.

Facebook Live

Facebook Live is great for reaching your local community, showcasing your expertise, or promoting time-sensitive offers. Even better? Facebook prioritises live video in the feed.

Why use Facebook Live:

• Reach a broader audience
• Re-engage existing followers
• Pinpoint targeting for local audiences
• Promote events, launches, or services
• Cross-post to other groups or pages

How to go live:

1. Tap “What’s on your mind?” and select “Live video”.
2. Add a description and customise your settings (who can see it, etc).
3. Hit “Go Live”.
4. Wrap it up with a CTA (e.g., visit your website, book now).
5. Tap “Finish” to end the stream.
   

How to Schedule a Facebook Live Video:

Scheduling live Facebook videos in advance? Yas plz. This feature allows you to notify your audience ahead of time, build anticipation, and make sure they don’t miss out.

Here’s how to schedule a Facebook Live video:

1. Go to Live Producer: Access Live Producer on your desktop.
   
2. Choose Where to Post: Select the page, profile, or group where you want to broadcast.
   
3. Select “Schedule for Later”: In the “When are you going live?” section, choose “Later” and select the date and time.
   
4. Set Up Your Live Video: Configure your video settings, title, and description.
   
5. Schedule the Video: Click “Schedule live video” to confirm.

How to Collaborate on Facebook Live:

Facebook Live also offers collaboration features that make it easy to connect with other creators, influencers, or brands in real-time, expanding your reach and enhancing the content. Whether you’re co-hosting an event, offering expert advice, or simply interacting with a larger audience, collaboration is key.

TikTok LIVE

Want to build strong community vibes and boost your discoverability? TikTok LIVE is where it’s at. It helps push your content to new users!

To go live on TikTok, you need:

• A TikTok account with 1,000+ followers
• To be 18+ to host (16+ to watch)

How to go live:

1. Open TikTok and tap the + to create a video.
2. Swipe to the “LIVE” option.
3. Add a catchy title to draw people in.
4. Hit “Go Live” and get started.

Try going live to:

• Share quick tips
• Do live tutorials
• Host giveaways or behind-the-scenes discussions
• Answer questions from your audience

Co-Hosting on TikTok Live (Multi-Guest Feature):

TikTok’s multi-guest feature allows you to elevate your live streams by inviting other creators or followers to join your session. This feature enhances the engagement of your live broadcasts, making your streams more dynamic and interactive.

How to Co-Host on TikTok Live:

• Invite Guests: When you’re live, tap the “Multi-guest” button to invite followers or friends to join your stream. You can choose guests from your followers or your friends list.
  
• Guest Options: You can add guests either as audio-only or video guests, depending on the type of collaboration you’re planning.
  
• Enhance Engagement: Co-hosting with guests allows for a richer, more engaging experience, as both you and your guests can interact with the audience, respond to comments, and share the spotlight.

Whether you’re collaborating with another creator or hosting a live session with your fans, TikTok’s multi-guest feature provides a fantastic way to build community, foster engagement, and make your live streams more interactive.

LinkedIn Live

If you’re a B2B business or service-based professional, LinkedIn Live is an excellent way to connect with a professional audience.

Benefits:

• Thought leadership content
• Industry updates or insights
• Real-time professional conversations
• Boosts credibility and reach on a platform built for networking

LinkedIn Live is currently only available through third-party tools (like StreamYard or Restream) and requires access approval.

To go live on LinkedIn:

1. Apply for access (if you haven’t already).
2. Choose a third-party streaming platform.
3. Schedule or go live directly through the platform.

Best use cases:

• Webinars
• Expert interviews
• Panel discussions
• Company announcements

Going live builds trust, expands reach, and makes your content stand out. Plus, you can repurpose live video for future posts, Reels, carousels, or even email content. 

So go on… hit that LIVE button and show your face. The algorithm loves it, and so will your audience.

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