About Us
This is The Social Kit
We all love an origin story, right? So here’s our contribution to the genre and an intro to how The Social Kit was born.
It started with a Perth business woman’s hair-tearing frustration trying to find well-priced iconic Australian imagery for the many clients she had to service, a little seed began to germinate in that same woman’s brain.
What if there was, you know, another way to illustrate things for Aussie businesses without the same generic images that everybody else used?
Hold that thought while we fill in some gaps.
That same woman – AKA our Director, Nicole Jameson (think main character energy in heels) – runs a social media management agency, Dark Horse, and was facing the daily challenge of coming up with witty words, zingy graphics, fresh images and videos, videos, VIDEOS to support the ever-hungry social media machines.
For nearly 10 years, Nic and her trusty Dark Horsies struggled to find cool and relevant stock images of things like a group of gals enjoying a Friday wine together on a couch – which is ridiculous when you think about it. We know! How outrageous! And yet it planted that seed of a brilliant idea.
We also know how many businesses desperately wanted the support and resources to help them manage their social media, but didn’t quite know how to achieve this, or have the luxe budget of a big corporation to be able to have stylised photoshoots and cinema-level social videos. Nic and the Dark Horse stable of social media experts are nothing if not altruistic – which is a posh way of saying ‘they like helping people’.
Fast forward to three years of intense seed germination (AKA bringing The Social Kit to life) and well, here we are.
It all started with a Perth business woman’s hair-tearing frustration at trying to find well-priced iconic Australian imagery for the many clients she had to service… that same frustration then germinated a little seed in said woman’s brain.
Ugh… those crappy stock photos
Managing clients for nearly 10 years meant we discovered that many industries were not represented in those ‘stock libraries’, and those that were, had images that felt overly ‘stocky’ and not truly representative of people like – well, you (and me).
They may have been taken in America or Eastern Europe and certainly didn’t represent our famously relaxed Australian ethos or capture our amazing lifestyle and vibrant geographical locations.
How could we possibly promote a dental clinic in Broome? Or a business coach in Hobart? A vet in Bondi? Or a massage therapist in St Kilda? How indeed… and that seed we mentioned earlier began to sprout some encouraging shoots (and at this point, we’ll leave the gardening metaphors for the foreseeable).
A Reel-y good reason
With the introduction of Instagram Reels and the rapid popularity of TikTok, we also discovered a very big gap in the availability of quality short videos that truly represented Australian businesses, were free of copyright restrictions and were also filmed in PORTRAIT for use on those platforms.
The know-how of mastering this relatively new approach also left many confident social media maestros stumped (or exhausted, or both), resulting in them avoiding the option altogether. For those businesses without a huge social media marketing budget, the options seemed limited to trying to promote a local dental surgery using imagery of old Dr Igor from Bulgaria in the dentist’s chair. Not Happy Jan…
Taking the stress outta social
These very real issues mixed with our love of a clever caption and an understanding of our clients’ woes in creating new, interesting and relevant content EVERY MONTH meant only one thing. It was up to us to find an easy solution and save Australia from mediocre social media.
You could say we’re just your everyday saviours of your social media. #nobiggie
Introducing The Social Kit.
We wanted to make creating quality social media content for your business easy, cost-effective and stress-free.
We wanted to reintroduce the fun into posting about your business on social media because for too long, it’s become about enjoyable as root canal work (no, Dr Igor, we don’t need this illustrated by YOU).
We can do this because The Social Kit has unparalleled access to quality imagery, graphics, videos and captions developed in Australia, by Australian creatives for Australian businesses.
We are ACE at providing relevant, cool, copyright-free images and videos for your social media. We are also ah-mazing at writing quirky, snappy and fun copy that doesn’t drip with an Americanised twang or an AI-generated veneer. We love being Australian-born and think you probably do too.
In short, we’re not good at EVERYTHING . . . but we’re pretty damn great at social media. So what are you waiting for? JOIN NOW.
Meet the human behind The Social Kit.
Founded by Nicole Jameson
CEO of Smartasserie and Creative Director of the Kit
Nic has more than 20-years’ experience in community development, social and digital strategy and has run her own boutique social media management agency, Dark Horse for more than a decade. Her unique spidey-senses, muchos real-world experience, quick wit, exceptional writing and creative video/photography production skills (brag, brag) was the solid foundation for the development of an easy and cost-effective social media service that would uniquely support Australian businesses in their social media journey. She is also very partial to a good wine on ‘First Friday’, loves Mint Slice biscuits, tropical holidays, long lunches and telling (very) bad jokes.